That's how it's done, that's how you make money off the energy that a STADIUM CONSTRUCTION can build and evolve into.. The whole pregame Monday nite teasers had the crowd as one if it's main attractions of the evening..constant promotion like that, leads to making money on its own.. It's it's own entity now.unbelievable. The marketing of this powerful energy and tangible product was brilliant, and went all the way down to what's written on the wall where they players come out to the field.."Bigger..Faster..Stronger..Louder.. This is how you develope a culture. Whoever is in charge is so so smart, they identified the building to be special from an intimacy standpoint and an acoustic one, they conceptualized, and placed their vision into being that of a college atmosphere, they nurtured it, they promoted it, they wrote it all over the stadium, literally, they updated their uniforms, to have a cool college type color scheme to stand out, they did perfectly, and now, its a beast on its own, and the money that is coming in because if it, sponsors, publicity, fan merchandise, TICKET SALES..will be absolutely a machine of cash.. I wish someone would have the foresight for us like they do there.. Seattle..I just wonder if the architects and owners had a plan from the get.?
DJ, you are absolutely hung up over this crowd/stadium thing and it doesn't make sense. The Dolphins don't lose because of the fans, they lose because they suck. No 12th man advantage (that term is trademarked by A&M by the way Seattle can't use it anymore) is going to make up for the lack of talent the team has in certain spots. Also you have to really thing about this from a marketing perspective. The dolphins haven't been good for a while so fans are fed up. Plus the Heat are good and just won a title. Fans only have a finite amount of extra income and now you are seeing a substitution effect as people are spending money elsewhere. In Seattle there really is only the Seahawks. Miami also has a lot of transplants so I think you have a community that doesn't form its identity as forms Dolphins fans while a good part of Seattle forms its identity as Seahawks fans. Marketing and sales can only do so much. That's why its called marketing and not magic. Then as to the whole stadium thing, don't expect a new one anytime soon. Also there are a host of reasons why a new stadium may not be good for fans and the community. Its a lot to type on the phone so I can go into detail later when I'm home if you wish. Sent from my DROIDX using Tapatalk 2
Yes please, go into it.. Just know that I'm not talking about Wins right now, I'm talking about the blueprint of what every owner should be thinking about when opening a new stadium, I'm talking about building a football culture, and capitalizing on it monetarily, and what it can do for a football team playing a game. I'm talking about why it would be a wise investment to build one here, for a myriad of reasons, including if done right, havin all that new money, from what that new culture generated, to pay for the stadium itself.. Bottom line, the more it stays the same, the more they lose if it does. For an alternative...they say they want to make repairs, including moving the seats closer, there's reasons for wanting that, but if they don't come out and say its because they now want to develop a loud atmosphere, an intimate one, then their missing the right way to build a new culture in this town.
I didn't get a chance to respond last night, but here are the reasons why you shouldn't expect to see a new stadium anytime soon. Some of this is going off of memory as it's be a year or two since I've taken certain courses. 1) A shift in the funding strategy for stadiums The 90's (and maybe early 2000's) were known as the public subsidy era. During this era the breakdown of stadium funding was approximately 80% public-20% private. We have since shifted into the private funding era because voters and taxpayers became wise to the fact that the economic impact of stadiums was vastly exaggerated (more on this later). Because of this shift we have seen an inverse of the ratios where we are now at approximately 20% public and 80% private. You really won't see anymore stadiums built primarily with public funds. The Marlins being able to do so should be considered an anomaly and I'm still not really sure how they pulled that one off. The Marlins also pretty much created negative ill will when it comes to stadium funding, so Miami residents will be even less likely to back any public funding of a new Dolphins stadium. In fact the city of Miami will be paying off Marlins Stadium until somewhere around 2050 at the earliest I believe. It's for the reasons I mentioned above that Jerry Jones funded almost all of his Cowboy Castle privately. Side note here: private funding also includes things like sponsorships, naming rights, PSL's (more on this later as well) and other means. All this means that if the Dolphins want a new stadium they are going to have to fund it themselves. Unfortunately the Dolphins management doesn't see it that way. Comments by CEO Mike Dee indicate that the Dolphins expect the city of Miami to pay for a new stadium, and they are sorely mistake if they think that will happen. 2) Economic Impact When teams want to get a city to back a new stadium they often hire firms to perform economic impact analysis. There are two types of studies that can be performed: ex ante and ex post. Ex ante studies are done to predict how much money a team/or new stadium will bring into the economy. These are commonly the studies done by the firms and they usually come back with extravagant numbers as to how much money can be brought into the economy. However, ex post studies (performed after the fact to see how much money is really brought in) indicate that the economic impact of a team/new stadium is pretty negligible. So why the vast difference between these two studies? Keep in mind that firms in ex ante studies are hired by the team to try and convince cities to bend to the team's will so it is in their best interest to inflate the numbers. Also, these studies often don't include the substitution effect which says that citizens will spend their money elsewhere in the absence of a team. In reality the money that is being predicted in these studies is recirculated money in the economy and not a new influx of cash. I have a couple of links to some scholarly studies if you care to read them at some point. The biggest takeaway from these to points is that the cost of a new stadium significantly outweighs any financial benefit that the stadium will bring. So it makes cities reluctant to fund stadiums. The next points are about why a new stadium might not be a good thing. 1) PSL's or Personal Seat Licenses. I absolutely hate these. If you are not familiar with them, stadiums charge season ticket holders what is essentially a fee to purchase season tickets. Not only are the fans already shelling out several thousands of dollars for tickets, but now they have to pay an additional fee just to have the opportunity to buy tickets! That's a slap in the face to fans if you ask me. I know for a fact that the Cowboys, Jets and Giants are all employing PSL's to help pay for their new stadiums. I just don't think you can realistically take a disenfranchised fanbase like Dolphins fans and then turn around and charge them PSL's. At least not yet. 2) Increase in prices. Simply put a new stadium is going to mean that fans pay a lot more money. The best example is the fan cost index which tracks the cost for a family of four to attend a game. It includes: Two adult average price tickets Two child average price tickets Four small soft drinks Two small beers Four hot dogs Two programs Parking Two adult-size caps Now look at the following chart. https://www.teammarketing.com/public/files/2010_NFL_FCI.pdf As you can see 6 of the teams who's FCI is above the league average have stadiums that were built in the last 10 years. More specifically the top two opened in the last two years and they have an average FCI of $600. How can you expect families to afford to go to games in this economy when they have to spend that kind of money? P.S. I know that you have been clamoring for the Orange Bowl 2, but if a new stadium is ever built it won't be that type of new stadiums. Almost all new stadiums are being designed as destination venues to make people want to come visit. Kind of the 8th wonder of the world concept. Any new Dolphins stadium will more likely resemble Cowboys Stadium then OB2. Now DJ I will agree with you that this team needs to rebrand itself. Our image has been tarnished due to multiple front office blunders, marketing blunders you name it. But I think we need to look past uniforms, and stadiums in the re-branding effort. We need to win back our fans, and I have some ideas on how to do that. But that's a story for another day.
But FC, none of that analysis apply to the angle for which I'm talking about and the correlation of the Seahawks example..I think it's an even better situation for an owner to fund it privately in this case.. If you want it to be the 8th wonder of the world, you will not capitalize on what it is I'm proposing.. I'm talking about private funding that builds a stadium for two programs, canes and dolphins, with a direct blueprint to design the OB2 for intimacy, crowd noise, acoustics, and energy..That angle right there, will make the building a spectacle, its own 8th wonder,and galvanize and inspire two different dead cultures..People will come to be apart of that spectacle and intimidation, new fans will be developed because of the 12 th man concept, old fans will get nostalgic and excited, and you start the marketing of the OB2 from there, your objective to both fanbases, we're gonna create the best Football experience in the NFL.. You can still have all your other suites etc built into the fabric.. You also have to account for the NFL having said their not coming back for the Super Bowl until we renovate, so instead of putting a quarter billion into a piece of sh&$, get another 500 million and start leaking out what exactly it is your trying to accomplish with the OB2.. The NFL is a great company to invest in...your going to make that money back in the long run, but your also establishing a very progressive concept in the stadium business, a concept that will impact greatly on the communities, the culture, the publicity, the team, and most importantly revisit history over and over while we go through the future by attending the games.. Ask yourself this question, how much money is the Seattle organization making because that stadium was constructed correctly.. Take it to another level with the OB 2, and you will inspire two fanbases, to come to the games, to buy the merchandise, to scream and say you were there, to see visible impact on the game, to see yourself be marketed to the rest of the league.
I can only speak to the late 90's and early 2000's as far as a 12th man advantage at Joe Robbie but the Dolphins definitely had one going on then. I like the reconfiguration concepts I've posted here many times. I want to see a team that is not only competitive week in/week out but wins more than they lose before I spend another dime. Simple as that.
So you think it's wise to put a quarter billion into sun life when you could build Majic with 750? If the public doesn't fund the renovation, Ross is gonna have to get it done privately, the money he's losing on superbowls should be all the motivation he needs to think about...and if he's thinking about that, then I would hope that he would think about a new one.
CenturyLink Field is an amazing place to watch a game. I was there on Monday and I was jumping around as if I was a Seahawks fan which was an interesting experience. the stadium is setup perfectly to get fans in and out quickly and to encourage people to make as much noise as they can. The roof certainly helps and the steep stands help as well. will be there for a college game this weekend as well so i will see how it goes this time
agreed..somebody is very smart in that organization...question for ya, is anyone from the Oregon ducks affiliated with the Seahawks? What I really want to know, is did they just get lucky, or did they sit down and have a plan and vision to build that that stadium with the purpose of intimacy, crowd noise and energy, and a marketing plan.
Ravens 20 and 1 in their last 21 at home.. Michael Irvin..." why that is", because the fans help the ravens come out on fire" That's because they have a stadium that was constructed correctly, people are in their seats before the game starts, and they're engaged into the game, because their so close to the action. a team full of Players who come out in the first quarter on fire, play at a higher level, in the beginning of the game, then players that don't...That's energy correlating with tangible results. Ravens culture is elite. Good luck with that happening in sunlife.
