Revenue is shared amongst owners, so I'm not sure how much that will affect Ross. If you want to send Ross a message, stop watching/following the NFL all together.
That wouldn't be hard. I only watch the Dolphins. Check this out. If you scroll down, you'll see the Panthers' financial statements: http://deadspin.com/leaked-nfl-documents-while-owner-cried-hardship-carol-5988893 Net game receipts at $45 million are a little less than a quarter of net revenue from operations of $206 million; a fifth of total income. If, theoretically, you cut the game receipts number by 3/4, you'd wipe out net income from operations of $26 million, making the team unprofitable. Even if the Dolphins are much more profitable than the Panthers, you'd get Ross's attention.
Net game receipts apply to both home and away games. You could theoretically only affect 50% of that number. And losing 3/4 of ticket sales is unrealistic. You aren't going to see more than a 30% loss. So we are basically looking at ~$7M in lost revenue that is very difficult to quantify the cause of. Beyond that, whatever revenue is lost could easily be offset by staying $10M under the salary cap, or hiring a bargain basement coaching staff.
Units are like chains. One or two weak or bad links and the whole chain becomes useless. That doesn't mean every other link needs to be thrown out. Just fix the weak spots.
