If we win, more fans will come. I do think lowering ticket prices would be smart though. No-one wants to pay premium when they are unsure of the experience they will have. I'd go regardless if I wasn't currently out of work, but I'm not the average fan. People want to have a good time, and no-one has a good time thinking they will be blown out. Whether those thoughts are right in the end or not.
The team needs to show that it can compete and win games.