And third-year Dolphins owner Stephen Ross, who seems to enjoy shining a spotlight on his team, is letting his new pod of Dolphins know he wants to see immediate results, remarking last month, "I think in February we'll be playing in the Super Bowl."
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Ross, who wants to bring a South Beach party attitude to the traditionally stoic Dolphins, also implemented an orange carpet for celebrities to walk as they enter the stadium, and created an invitation-only lounge where they can relax in peace. He started running buses to locations around South Florida to transport fans to and from home games. He got Miami-based artist Romero Britto to adorn the stadium with giant-sized art, and he improved the concession areas and overall fan experience with events such as pre-game concerts outside the stadium.
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