The Dolphins also reached out to their season-ticket holders, whose numbers are believed to have tumbled into the 30,000s, almost half of the 61,000 the team announced it had before the 2006 season.
Those customers, as well as more casual fans, were united in their feedback: The Dolphins needed to focus more on promoting their rich history and the players on the field, rather than a supposed South Beach party atmosphere, the "Orange Carpet" for the glitterati, and celebrity partners such as Marc Anthony, Fergie or Serena and Venus Williams.
Click to expand...