Newly drafted quarterback Matt Ryan will not be a prime player in an advertising campaign planned by the Falcons to try to rebuild the team's sagging season-ticket base. The Falcons acknowledge a steep drop-off in season-ticket renewals in some parts of the Georgia Dome -- a tumble precipitated by a disastrous 2007 season and not abated by a price cut -- and the team vows an aggressive effort to fill the vacated seats. But the person drafted last weekend to succeed Michael Vick on the field will not replace the imprisoned quarterback as the marketing face of the franchise -- at least not now.

http://www.ajc.com/falcons/content/sports/hawks/stories/2008/04/29/falconsbiz_0430.html