So the question is how to get people interested enough to buy tickets and fill seats.
I would suggest win games. I would also suggest the team play nice with the media instead of having one of the worst media policies in the NFL which effectively prevents fans from getting to know players, coaches or anyone else.
But, alas, the Dolphins haven't asked nor care for my opinion. Instead they have come out with a marketing campaign whose slogan is "Respect the Code."
In the coming weeks and months, potential ticket buyers will hear about what The Code means. To hear the Dolphins tell it, it means loyalty and sacrifice and honor and courage and commitment and hard work.
link to rest of story
http://dolphinsindepth.blogspot.com/2008/04/for-miami-its-about-code-for-us-its.html
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Let me tell ya something, i went to the official website the other day and was redirected into this two minute BAD AZZ MONTAGE of the new dolphin code, it was sick man, old school, tough, nasty images of what to expect in the future, had me pumped as hell, ya'll should go there and check it out.
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Its funny because it sounds like they want the FANS to have "loyalty and sacrifice and honor and courage and commitment and hard work" instead of the players....
Just my observation. -
With the price of gas, it's gonna be hard to swindle season ticket prices out of people without putting a winner on the field. I think a lot of teams will experience a dip in attendance if something isn't done. You can have the best slogan in the world, but when money's tight, money's tight. I wish them luck with it, but I don't envy the task they have in front of them.