Game sets viewer, advertising marks

Topdawg13 · Feb 10, 2010

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Nielsen estimated Monday that 106.5 million people watched Sunday's Super Bowl. The "M*A*S*H" record was 105.97 million.

The viewership estimate obliterated the previous record viewership for a Super Bowl -- last year's game between Arizona and Pittsburgh. That game was seen by 98.7 million people, Nielsen said.

There's a margin for error in such numbers, and Nielsen's Monday estimate was preliminary, and could change with a more thorough look at data due Tuesday.

"It's significant for all of the members of the broadcasting community," said Leslie Moonves, CEO of CBS Corp. "For anyone who wants to write that broadcasting is dead, 106 million people watched this program. You can't find that anywhere else."

Moonves predicted CBS will earn more in advertising revenue than in any other Super Bowl. The good ratings for the game and football in general also set CBS and other football broadcasters up well when selling advertising for next season, he said.
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