http://abcnews.go.com/Business/wireStory?id=10666282 Eh, I'm certain people will take advantage of it, and of course they will lose on the transaction. Americans have never really dealt in Gold or precious metals for that matter, as a purely economic item, in India brides tend to be given gold jewelry as a sort of savings account, in other portions of Asia Gold is used like a savings account with Gold/Metals dealers with street front shops that act as a sort exchange for metal to money, money to metal. So the rudiments of dealing in Gold are well established, in the US gold tends to be just a gift or a bauble, that lack of understanding should reap a nice profit for Sears Holdings.