I dunno WTF it is... It's not like there's a whole crap load of plays to pick from. The CPU returns kicks against me rather easily. Almost one per game. It's soooo annoying. No matter which way i kick, which player I select. It's like every return man can cut and juke my whole team.
i always kick it deep down the middle....pick the first player, and zig zag through the blockers.....and either make a hit or force him into my team mates
Choose kickoff left....run straight at the returner. He will either go left or right. If he goes to his right, bump him out of bounds. If he goes to his left someone should clean up for you if you miss.
Try just controlling one player til you get better.