pay players to start fights in practice.....Although I dont think is uncommon... http://profootballtalk.nbcsports.com/2011/11/04/former-player-says-belichick-paid-him-to-start-fights/
The first rule of Belichick Fight Club is you don’t talk about Belichick Fight Club! But seriously... Who cares? Rex Ryan did this on Hard Knocks, although there was never proof of money changing hands. and I believe BB learned this from Parcells. Must be a slow news day for sports writers... lol.
Even if there is proof of money exchanging hands...this is the nfl not college. I think this is pretty smart.
Funny thing is, everyone wants to pin this on the pats, when it actually happened with the browns 15 years ago, says the article. but like you said, it's really a non issue.