So EA is releasing DLC for NFS: Undercover, and it's a PS3 exclusive for now: http://www.joystiq.com/2009/05/01/need-for-speed-undercover-dlc-released-ps3-only-for-now/
The most amazing part of the story is PS3 DLC first because that is definitely not how things have been going later. Too bad for Sony its not an A class game and they could capitalize any off of it.