The dramatic acceleration of the league office’s willingness to push owners to permit flexing of late-season Thursday night games makes it hard not to conclude that the NFL’s North Star is the Big Mamoo.
That’s hardly a revelation. We’ve known for decades that the NFL is a for-profit endeavor. That it’s all about making as much money as possible. That football is business but they say “football is family” because it’s good for business to say “football is family.”
This one feels like a bridge too far. The league’s desperation to boost the Amazon streaming experiment by replacing potentially bad late-season Thursday night games with better games from the following Sunday shows no regard for players who will have not one but two short-week games in a given season, no regard for team employees who must alter flight and travel arrangements on the fly, and — perhaps most importantly — no regard for fans who may have long-settled travel plans for either the Thursday night game that gets moved to Sunday, or the Sunday game that gets moved to Thursday night.
The Thursday night flexing, if adopted, would potentially apply in Weeks 14 through 17. In 2023, it will cover eight different dates in the period of December 8 through December 31.
What if a group of fans decides as a holiday excursion to fly to Las Vegas for a late-season Raiders game, set for a Sunday afternoon? What if, as the season goes along, it becomes clear that this will be a pretty good game? What if the NFL and/or Amazon decide the Thursday night game for that week is not good? What if the Raiders game is then picked to move to Thursday, two weeks before kickoff?
Yes, tickets can be resold. Yes, airline tickets can be refunded (or at least swapped for credit that the fans may not use before the credit expires). And, yes, hotel reservations can be canceled. But the experience is gone, and it’s not coming back.
The NFL, if it adopts Thursday night flexing, doesn’t care about this obvious potential inconvenience to fans who attend games. The NFL is prioritizing the entertainment of those who watch on TV (or not TV), in order to generate bigger ratings for the nascent pivot to streaming.
Who knows what the next wave of TV deals will entail? ABC, CBS, Fox, and/or NBC could be replaced by Amazon, YouTube, and/or Netflix. The better Thursday Night Football does on Amazon, the more the NFL will be able to squeeze out of its partners when the next set of deals is negotiated.
That’s what it’s all about. Boosting ratings for this new age of viewing platforms, in order to justify charging higher prices for those companies. And that’s fine. The purpose of this item isn’t to persuade nine owners to vote against Thursday night flexing. They’re most likely going to do it, if they can engineer a path around the NFL Players Association.
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This sucks for so many reasons. I'd be so pissed off if I made travel arrangements to see a Sunday game and found out it was flexed to Thursday less than a week before it was played. This impacts days taken off from work, hotel/rental car/airport plans and more. Horrible for attending fans, some of whom may only be able to see one game in person per year.
It's even worse than regular Thursday night games for players. Thursday games are horrible for player safety and if I was a player, I'd be even angrier if I got flexed late in the season. To be perfectly honest, I wish they'd switch to Friday night games instead of Thursday. Or just get rid of the Thursday games altogether. -
With "player safety" being the NFL's "top priority" (or so they claim), I just can't see how the league can allow Thursday night football to continue. I would have figured after Tua's catastrophic concussion, the league would have reevaluated TNF and cancelled it all together.
I understand the NFL is a business...I understand it is in the business to make money. I am a capitalist and understand this but you can't beat the drum of player safety with one hand and the money drum with the other. -
The NFL proves yet again that the fans, followed by the players, are at the bottom of their priority list. The millions that the fans spend pales in comparison with the billions that the streaming services (in this case, Amazon) will pump into the revenue stream.
So what if a few fans have to cancel their once-a-year (or lifetime) plans? As long as the networks are happy, they don’t care. -
The NFL’s money deal with amazon is too significant for them to get rid of Thursday football unfortunately.. and while the players want it gone, theyre also benefiting from the amazon deal so in the end the majority would take the money.
resnor likes this. -
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tirty8 likes this.
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I agree, terrible rule. -
resnor likes this.
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Without reading the specifics of the proposal, I'd imagine they'll flex the games with a couple of weeks' notice, which still screws someone who made travel and hotel arrangements after the schedule was released six months earlier. It's just an all-around inconsiderate change.resnor, dolphin25, Fishhead and 1 other person like this. -
I think that this is a really good point that really shines light onto a bigger issue: Who is the primary audience and who is the secondary audience?
Everything you said was absolutely true about the most committed of the fan who pay, take time off, travel, etc. and physically watch the game. In relative terms, that is a small amount of fans - literally a stadium worth. Then there are the TV watching audience that is a whole myriad of fans. They could be super fans and out of states to the most casual of audiences that will only tune in of the matchup is worthwhile. I also understand that that very small audience that tends to only tune in if the matchup is good is very, very important for ratings and ultimately a TV contract.
I can also say that in recent years that Thursday matchups have not been good. This expands the problem.
Finally, I don't really want my team to play Thursday night games. I love watching the Phins in prime time, but coming off the shortened week is always lower quality games, and more importantly, a greater chance that the lesser team could prevail.Finatik and OwesOwn614 like this. -
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They must have caught wind of the debate.
NFL clubs table TNF flex proposal; Mara, Mahomes among critics
10:02 PM ET
Brooke Pryor
ESPN Staff Writer
PHOENIX -- While NFL teams opted not to vote on a rule that would allow games to be flexed into a Thursday night kickoff, clubs agreed Tuesday to modify the existing rule and allow teams to play a maximum of two short-week games.
That means that while some teams could play two Thursday night games, others would not have any. Back-to-back Thursday night games, such as a Thanksgiving game followed by a Thursday night game the next week, would only count as one short-week game, so some teams could wind up playing three Thursday night games.
"We're interested in making sure that we get exposure for all of our clubs," said Brian Rolapp, NFL executive vice president and chief media and business officer.
"We also believe that these national windows are for clubs that are playing well. We want to put the best teams in the best windows."
While the tabled proposal and subsequent modification on the final day of the league's annual meetings in Phoenix had support from a sizable number of clubs, others met it with tepid reactions, and some were adamantly opposed, including New York Giants owner John Mara.
Mara, who called the idea "abusive," said the vote was close, and he is concerned it will come up again at the spring league meetings and eventually pass.
"At some point, can we please give some consideration to the people who are coming to our games?" Mara said. "People make plans to go to these games weeks and months in advance. And 15 days ahead of time to say, 'Sorry, folks, that game you were planning on taking your kids to Sunday at 1:00, now it's on Thursday night?' What are we thinking about?"
Mara also said he was frustrated that the idea was presented to the owners at the league meetings this week with no advance warning.
"This should have been vetted with the health and safety committee, it should have been vetted with the competition committee, and it was not," Mara said. "They just tried to push it through."
NFL commissioner Roger Goodell pushed back against Mara's assertion that the practice would be "abusive" to fans, saying that the league is trying to balance the best interests of in-stadium fans with those watching on television from home.
"There isn't anybody in any of our organization that doesn't put our fans first," Goodell said. "Providing the best matchups for our fans is what we do. That's part of what our schedule has always focused on. Flex has been part of that. We are very judicious with it and careful with it. We look at all the impacts of that before a decision is made."
Players also appeared to be critical of the decision to increase the number of Thursday night games a team can play. Kansas City Chiefs quarterback Patrick Mahomes, the league's reigning MVP, tweeted the news with a facepalm emoji.
Asked about Mahomes' reaction, Goodell stressed that the league isn't prioritizing a broadcast partner over the health and safety of players.
"I don't think we are putting Amazon over players' interest," Goodell said. "We look at data with respect to injuries and impact on players. ... I think we have data that's very clear, it doesn't show higher injury rate.
He added: "I hear from a lot of players directly, too. They have 10 days afterwards. So there's some benefits on that side."
Pittsburgh Steelers president and CEO Art Rooney II said he was in favor of two Thursday night games, but he also opposed the Thursday flex, which would be announced 15 days before the scheduled kickoff.
"I didn't support the flex part," Rooney II said. "I think that if we are smart about how we schedule the teams... If they're playing two Thursday nights, I mean, for instance, you can give them back-to-back Thursdays, things like that, and have a bye on one end or things like that. I think it can be done in a way that teams will be able to live with it. It provides more inventory to schedule on Thursday night, so it can be a good thing.
"The biggest problem I had with the flex was that the proposal was that you only had 15 days' notice. That's just too short of a turnaround time for a flex from a Sunday to Thursday, as far as I'm concerned."
https://www.espn.com/nfl/story/_/id/35986328/thursday-flex-proposal-tabled-mara-mahomes-critics -
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M1NDCRlME likes this.
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I'm going to miss Directv. I had it on my phone and Ipad and could watch games anywhere. Didn't matter if I was on the road ( I travel quite a bit) or not. -
- There's a good chance I'd be at a bar on Sunday anyway.
- If I watched at home, I'd still have food and drink expense.
- I'd rather support my local bar owner than the NFL, and the local bar owner is in turn supporting the NFL with their purchase of Sunday Ticket.
- Also, a small weekly expenditure for a few beers while watching the game feels much different on my budget than a $300 unplanned expense.
- I wouldn't watch every game at the bar, only those I can't find on TV.
Also - I'm into capitalism and think every player should get whatever money they can get, and I don't begrudge them for it. But to think that would influence what I'm willing to pay to watch the sport above and beyond my own selfish interest, and the price point I consider it worth it for the entertainment value it provides me is ludicrous. What a player gets paid is between the player and his employer and based on their value to the company. What I'm willing to pay for the product will drive what the employer pays the player, but in no way shape or form will that factor into what I'm willing to pay for the product. You're suggesting a level of complexity here that's completely unnecessary given the basic laws of supply and demand.Last edited: Mar 29, 2023dolphin25, OwesOwn614 and M1NDCRlME like this. -
Also I also absolutely HATE the flex idea. I try and plan my audit trips around the schedule so I can attend games in other cities to experience the experience. every stadium and fan base is different. To make those plans, purchase tickets and then get the rug pulled out is absoluting going to errode the fan base. But ticket sales are a drop in the bucket to the media $$$$ that's being thrown around I guess. -
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It was clear from Roger Goodell’s comments to reporters on Tuesday that he wants to have the ability to move late-season Thursday games to Sunday, and in turn to move a Sunday game to Thursday. It’s also clear from the unofficial vote numbers that Goodell doesn’t have to twist many more arms to get to the magic number of 24.
Via Albert Breer of SI.com, 22 owners favored Thursday night flexing, eight opposed it, and two abstained. No official vote was taken, because the official vote would have failed.
With the item tabled until May, Goodell needs to come up with only two more “yes” votes from the eight “nays” and the two who passed to get what he wants.
He shouldn’t waste his time trying to persuade Giants co-owner John Mara to change his mind. Mara calls the measure “abusive” to season-ticket holders. And he’s right.
But money talks. The tickets to the games will be sold. If a given fan can’t make it to a rescheduled game, the fan can re-sell his or her tickets to someone else. The league doesn’t care, or it wouldn’t be trying to secure the ability to move games by three days.
Goodell eventually will get his way. Even without flexing, he now has the ability to load up the schedule with the most desirable teams having a pair of Sunday-Thursday turnarounds in a given season. Look for this year’s schedule to include Thursday night games in Week 14 through 17 that are more likely to hold their relevance than other potential choices.
And look for Goodell to get two of the 10 holdouts to join the 22 and to give the league the power to tinker with the Thursday night schedule in December, in-stadium customers be damned. Or abused. Or both.OwesOwn614 likes this. -
For example, if a Cincinnati vs Cleveland game got flexed to Thursday night of the final week and Cincinnati lost, it might lead to the Chiefs deciding to rest their players in a game against the Bills if the Chiefs secured the top seed. That game against KC's scrubs could potentially cost us (or the Jests or Pats) a division banner.
I know this is thinking too hard about it, but I just dislike Thursday night football and flexing is another reason for me too dig in.