Sad thing is people are too addicted to their cell phones especially teens for this or any ad to have an effect. It's so trendy or cool and so very stupid. Even sadder is many teens will just laugh at this video when among their peers. I even see it in my father. His phone rings he has to answer it even if only a few minutes from where he's going. Never mind voice mail and call back. Got to answer the damn phone at highway speed fumbling to get it out and open. Many of my friends as well. Yet somehow we all used to get along just fine with out phones in our cars

Few phone calls or text messages are so important they can't wait till you're not driving.

It really hits home with me since I was T-boned by a guy not paying attention who ran a red light and nearly killed me. 3 months in the hospital several weeks on a respirator permanent damage to my arms and lungs and more because someone wasn't paying attention. When you're driving a ton or two of steel it isn't time to be distracted. I don't know if the guy was on the phone but the end result was not paying attention and my life is changed forever. How many phone calls or messages are worth a persons life.