In the coming years look for more teams to generate the inside information themselves. Take a look at one of the most legendary soccer franchises, the Liverpool Football Club in the English Premier League. For about $65 a year, the team's "e-season ticket" provides Internet access to exclusive content, interviews with players and coaching staff, and full highlights and replays of every game.
Beyond that, you can be sure the league is measuring how to best
monetize the growth industry of fantasy football. Imagine a small charge for access to a video package full of isolation shots on each of your players:
Also on the way: 3-D technology will within a few years make its debut on HD game telecasts.
Added access can even be seen in stadium design. At the new Cowboys Stadium, players take the field by passing through a club in the midst of the team's field-level suites. After the game, the same club affords a view -- through a floor-to-ceiling window -- into the team's interview room, so suiteholders can eat their grilled chicken while watching players and coaches getting grilled by the media.
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