"Mike got me doing that, too," said Golden State Warriors coach Steve Kerr, who Tannenbaum represented in his work between NFL jobs as an agent. "You might have to be immersed in these jobs to know just how much something like that can help, just to refresh the mind, maybe to help see something clearer."
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"Get out of your comfort zone," Tannenbaum says, a line which might best explain Tannenbaum's unusual rise in sports.
He wasn't a star athlete like many sports leaders. Tannenbaum's athletic apex was twice winning the one-on-one campus basketball tournament at the University of Massachusetts. ("Played hard defense, forcing them to their off-hand," he says of the winning strategy.)
Nor was he from an athletically-charged family. His father was a hard-working electrical engineer. His parents, upon hearing their son turned down an insurance job after college, drove two hours to meet him and told him to, go ahead, chase the sports dream, but they wouldn't help him financially.
"They wanted to know when I was going to get a real job," Tannenbaum said.
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