Stadium staff can now offer a unique fan experience by enabling event specialists to more effectively manage visitor traffic, monitor inclement weather and analyze visitor spending habits on concessions, merchandise and dining services to better target the fans with premium products and services.
IBM's Intelligent Operations Center, which helps manage and view interconnected operations across a city or a stadium, is designed to drive sustainable economic growth by helping organizations deliver more innovative services that exceed their citizens or customers' expectations.
"Our challenge is to continue to make it exciting for people to come to our stadium as we compete with a constantly morphing entertainment industry that is increasingly interactive," said Tery Howard, Chief Technology Officer, Miami Dolphins, "This collaboration with IBM will provide analytics capabilities to collect insight into massive amounts of data we generate every second to look through the eyes of the fan and develop unmatched services to create meaningful experiences for our visitors."
IBM's IOC provides Sun Life Stadium a complete interconnected view of stadium activity, from weather alerts, to real-time security, to traffic flow into the stadium creating a seamless flow of visitors attending a game, to insights into whether visitors prefer a full dining experience or buy food at concession stands prior to a big game.
Real-time analysis also enables staff to predict consumer preferences and plan concession and merchandise needs for current or future events. For example, as concession and dining service sales contribute a significant amount of revenue for a stadium, anticipating a fan's preference for a full dining experience or purchasing food at a concession stand during an event is key to increasing business profitability. Advanced crowd control management with geospatial intelligence and audiovisual notifications, supports security personnel to immediately shift the flow of fans to minimize crowding.
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