Getting butts in the seats....and why winning isn't the only answer.
41 replies
This has been discussed here ad nauseum. However, it appears Jax has found a way to up sales while still being winless.
EverBank Field has gone from a football wasteland to a budding social mecca almost overnight because of this Vegas-style plaza replete with scantily-clad servers, cushy lounge areas and pools that have nearly as many eyes on them as the game going on below. The "Clevelander Deck," borrowed from the Miami hotel (and the Marlins' outfield bar), is basically a trendy nightclub with beach weather. Its cabanas and even its rail seats overlooking the field have already sold out for the season.
To me, this shows a couple of things: 1. Ross was on the right track. 2. There is nothing else to do in Jacksonville.
You know when i see the Jax games on Red Zone channel, i've always noticed they have pretty good attendance for an abysmal team. Kudos to them for showing up.
I'll be at the Phins/Jags game. I'm excited to see their stadium.
Sent from my Galaxy S3 using Tapatalk
Did you see the come on man this week? There was a woman fully dressed in jeans and like a sweater or something standing in the pool watching the game. :lol:
There are thousands of gimmicks that can be used to bring in fans, but none of them come even close to being as powerful as having a winning team and an owner with a winning philosophy. I went to hundreds of games in Joe Robbie Stadium and the Orange Bowl and most of them were completely sold out....not because of fancy bars or gals in bikinis, but because the Dolphins showed up every week. That's the big secret- give fans a team they can be proud of. That's it.
Like you said though, winning isn't everything. The bullying scandal is not something we're proud of. Five coaches in the past decade and 15 quarterbacks isn't either. Passing up on Super Bowls....definitely not a good thing. So yes, it is about more than wins, but it is entirely about football and leadership.
Winning football games at any level comes down to winning in the trenches.
"KeyFin wrote:
There are thousands of gimmicks that can be used to bring in fans, but none of them come even close to being as powerful as having a winning team and an owner with a winning philosophy. I went to hundreds of games in Joe Robbie Stadium and the Orange Bowl and most of them were completely sold out....not because of fancy bars or gals in bikinis, but because the Dolphins showed up every week. That's the big secret- give fans a team they can be proud of. That's it.
Like you said though, winning isn't everything. The bullying scandal is not something we're proud of. Five coaches in the past decade and 15 quarterbacks isn't either. Passing up on Super Bowls....definitely not a good thing. So yes, it is about more than wins, but it is entirely about football and leadership.
No one argued that there's a better way than winning.
Its honestly a lot about the new stadium and the energy it brings as well. I live in the perfect example of that. The Colts even when winning had a hard time selling out the RCA Dome. As soon as they built Lucas Oil Stadium though they were about 8000 people deep on a waiting list for season tickets. People want to go and be part of the loud rowdy atmosphere. Part of that comes from the team, part of that comes from a stadium that keeps the energy and noise in the stadium.
I'm not looking for the best players, I'm looking for the right ones.
-Herb Brooks-
Winning with a FUN team is the best way, especially with the fair weather fans Miami has. Bringing in coaches who want to win 12-10 games dosn't make people enthusiastic about going to the stadium.
"FinNasty wrote:
DJ is gunna hate this concept btw... lol
unless Dion Jordan was in the swimming pool.
testing
You know you got a problem when you're trying to emulate the Jacksonville Jag-wires.
Tanking is like taking a Greyhound bus cross-country. Sure, it may eventually get you where you want to go, but it’s messy and unpleasant and uncomfortable, it stinks, the entire time you’ll be wishing you weren’t there, and not everybody along for the ride is going to make it to the end. - Quote stolen from Deadspin
Suits don't get it..they continue to stumble around the most lucrative investment oppurtunity in sports, they literally are wasting hundreds of millions of dollars..and I would bet my life that I could make that kind of money for an investor if they just listened to every word I say..

Again, Fin D, apologies for cancelling my trip to Miami for the game this weekend. Hopefully my being in Wisconsin will bring Miami a win this weekend since I was in Wisconsin (albeit at the game) the last time Miami and Green Bay played. Miami won 23-20 in OT.
@KevinMD4
"RoninFin4 wrote:
Again, Fin D, apologies for cancelling my trip to Miami for the game this weekend. Hopefully my being in Wisconsin will bring Miami a win this weekend since I was in Wisconsin (albeit at the game) the last time Miami and Green Bay played. Miami won 23-20 in OT.
If we lose, you're dead to me. DEAD TO MEEEEEEEEEEEEEEEEEEEEE!!!!!!!!
"djphinfan wrote:
Suits don't get it..they continue to stumble around the most lucrative investment oppurtunity in sports, they literally are wasting hundreds of millions of dollars..and I would bet my life that I could make that kind of money for an investor if they just listened to every word I say..
I dunno DJ....have a feeling Miami fans would still be cynical as hell. But you have to really look at the stadium as a reflection of the owner. Paul Allen co founded Micro-Soft...hes cut from a much different cloth then Steve Ross. Ross seems to be very conservative....doesnt really go for the touchy feely....emotion of sports. In some ways..I dont think he really even connects with the passion and pure love we all have as fans....
Personally....I think emotion is a HUGE part of a winning formula for a team.
I look at what I would do if I were an owner....when the team exits the locker room, they would walk through a tunnel of images that illicit the fight reaction....slow and low drum beats that get louder the closer you get to the opening .....things like that shield they have but the players would hit it as they walk bye.
Heres what the New Zealand All Blacks do infront of every opponent:
https://www.youtube.com/watch?v=w5hP0kBQxB0
You should hear the players talk about how doing this gets them all psyched up....and it does do a psyche job on the opposing team. Its intimidating. Now, Im not saying we should be doing a Haka...but I think with a bit of creativity....and some will to create a truly inspiring and energizing entrance and pre game ritual ....could do the same for Miami. It has to be something signature...that other teams have to deal with when playing in Miami. Thing is...you cant start it, and if we loose just quit. You have to keep going with it....
I love what the Chiefs do before their games...someone comes out and beats on the war drum and the whole crowd begins a war chant.
"The more difficult the victory, the greater the happiness in winning"
Pele
"byroan wrote:
I'll be at the Phins/Jags game. I'm excited to see their stadium.
Sent from my Galaxy S3 using Tapatalk
Unfortunately, the cabanas will be covered for that game and that game only.
http://www.sportingnews.com/nfl/story/2014-07-25/jaguars-to-close-pools-cabanas-for-dolphins-game
But I've always like Alltel/Jacksonville Municipal/Everbank Field. The sight lines are good and there really isn't a bad seat. I've seen the past 2 Dolphins games there (both wins). I'll be flying in from Chicago and watching this year too. Lived in Jacksonville for 10 years and whether it was Florida/Georgia, FSU/Bama, Dolphins/Jags, or Jags/Whomever always a good time.
They tailgate pretty well there too. You'll enjoy dude. I'm looking forward to it.
"Fin D wrote:
This has been discussed here ad nauseum. However, it appears Jax has found a way to up sales while still being winless.
To me, this shows a couple of things: 1. Ross was on the right track. 2. There is nothing else to do in Jacksonville.
Heck, I can walk out my front door and walk 100 feet to the beach and look at girls in bikini's for free. That's far better than than paying hundreds of dollars to watch a winless team in Jacksonville.
As far as the Dolphins are concerned. I went to games for over 45 years and it was never for anything except the teams playing the game. It is a sad state of affairs that some organizations in the NFL have such lousy teams that the only way they can increase attendance is by coming up with ideas like this.
I,
"vt_dolfan wrote:
I dunno DJ....have a feeling Miami fans would still be cynical as hell. But you have to really look at the stadium as a reflection of the owner. Paul Allen co founded Micro-Soft...hes cut from a much different cloth then Steve Ross. Ross seems to be very conservative....doesnt really go for the touchy feely....emotion of sports. In some ways..I dont think he really even connects with the passion and pure love we all have as fans....
Personally....I think emotion is a HUGE part of a winning formula for a team.
I look at what I would do if I were an owner....when the team exits the locker room, they would walk through a tunnel of images that illicit the fight reaction....slow and low drum beats that get louder the closer you get to the opening .....things like that shield they have but the players would hit it as they walk bye.
Heres what the New Zealand All Blacks do infront of every opponent:
https://www.youtube.com/watch?v=w5hP0kBQxB0
You should hear the players talk about how doing this gets them all psyched up....and it does do a psyche job on the opposing team. Its intimidating. Now, Im not saying we should be doing a Haka...but I think with a bit of creativity....and some will to create a truly inspiring and energizing entrance and pre game ritual ....could do the same for Miami. It has to be something signature...that other teams have to deal with when playing in Miami. Thing is...you cant start it, and if we loose just quit. You have to keep going with it....
I love what the Chiefs do before their games...someone comes out and beats on the war drum and the whole crowd begins a war chant.
I'm not sure what your questioning VT, I get what your saying about the Intro stuff but none of that matters, the kind of movement and money making proposition Im talking about is all about the venue..first and foremost it starts there..
Great invest opp ever..guaranteed.

"jw3102 wrote:
Heck, I can walk out my front door and walk 100 feet to the beach and look at girls in bikini's for free. That's far better than than paying hundreds of dollars to watch a winless team in Jacksonville.
As far as the Dolphins are concerned. I went to games for over 45 years and it was never for anything except the teams playing the game. It is a sad state of affairs that some organizations in the NFL have such lousy teams that the only way they can increase attendance is by coming up with ideas like this.
#1 Not everyone lives in Hawaii (but I will one day come hell or high water), and girls in bikinis isn't point.
#2 Should teams just say, "Oh well who cares about ticket sales", if their team is no good? They have to get people through the door in the meantime, no?
"rdhstlr23 wrote:
Unfortunately, the cabanas will be covered for that game and that game only.
http://www.sportingnews.com/nfl/story/2014-07-25/jaguars-to-close-pools-cabanas-for-dolphins-gameBut I've always like Alltel/Jacksonville Municipal/Everbank Field. The sight lines are good and there really isn't a bad seat. I've seen the past 2 Dolphins games there (both wins). I'll be flying in from Chicago and watching this year too. Lived in Jacksonville for 10 years and whether it was Florida/Georgia, FSU/Bama, Dolphins/Jags, or Jags/Whomever always a good time.
They tailgate pretty well there too. You'll enjoy dude. I'm looking forward to it.
Dang. That's kinda disappointing. I'll be in the touchdown club area so the seats should be pretty good.
"Unlucky 13 wrote:
Winning with a FUN team is the best way, especially with the fair weather fans Miami has. Bringing in coaches who want to win 12-10 games dosn't make people enthusiastic about going to the stadium.
The Heat and Marlins have fairweather fans, they've won championships recently and also had short periods of mediocrity. The Dolphins have fans that are just fed up. Nothing fairweather about 2 decades of irrelevance. You think people will buy up season tickets when the Dolphins haven't been relevant in 2 decades? Every team in the NFL that has sucked for that long has had issues selling tickets.
"vt_dolfan wrote:
I dunno DJ....have a feeling Miami fans would still be cynical as hell. But you have to really look at the stadium as a reflection of the owner. Paul Allen co founded Micro-Soft...hes cut from a much different cloth then Steve Ross. Ross seems to be very conservative....doesnt really go for the touchy feely....emotion of sports. In some ways..I dont think he really even connects with the passion and pure love we all have as fans....
Personally....I think emotion is a HUGE part of a winning formula for a team.
I look at what I would do if I were an owner....when the team exits the locker room, they would walk through a tunnel of images that illicit the fight reaction....slow and low drum beats that get louder the closer you get to the opening .....things like that shield they have but the players would hit it as they walk bye.
Heres what the New Zealand All Blacks do infront of every opponent:
https://www.youtube.com/watch?v=w5hP0kBQxB0
You should hear the players talk about how doing this gets them all psyched up....and it does do a psyche job on the opposing team. Its intimidating. Now, Im not saying we should be doing a Haka...but I think with a bit of creativity....and some will to create a truly inspiring and energizing entrance and pre game ritual ....could do the same for Miami. It has to be something signature...that other teams have to deal with when playing in Miami. Thing is...you cant start it, and if we loose just quit. You have to keep going with it....
I love what the Chiefs do before their games...someone comes out and beats on the war drum and the whole crowd begins a war chant.
Paul Allen had nothing to do with the design of the Seahawks stadium nor was it ever intended to become the loudest venue in the league. It was mostly circumstance, starting with the fact they had a much smaller tract of land to build on than most other stadiums.
A relatively tiny footprint mandated steep inclines to squeeze in 67,000 seats. Seattle's rainy weather prompted a metal covering that protected 70 percent of the seating bowl.
What happened in Seattle was a happy accident. And by the way, the new roof over Sun Life, should cause some of the same affect. And just like everywhere else, it won't make a damn bit of difference unless the team is good.
"Vertical Limit wrote:
The Heat and Marlins have fairweather fans, they've won championships recently and also had short periods of mediocrity. The Dolphins have fans that are just fed up. Nothing fairweather about 2 decades of irrelevance. You think people will buy up season tickets when the Dolphins haven't been relevant in 2 decades? Every team in the NFL that has sucked for that long has had issues selling tickets.
While I agree the Marlins have won 2 World Series over the course of their 22 years in major league baseball. Those two years were also the only time they have actually made the playoffs
over those 22 years.
Since they won their last championship in 2003, they have gone from being a very mediocre team to a bad team and this past year they very merely mediocre again. They also are owned by probably the worst owner in professional sports.You can call Marlin fans fair weather fans if you want to. I call them smart for refusing to attend games and putting more money in the pockets of a corrupt owner.
Loria is seen with such disgust throughout the South Florida community that I just don't see the attendance rising, even if the team starts winning on a regular basis. I feel bad for the players on the Marlins, but I certainly can't fault anyone for not wanting to go to games for a team owned by an individual like Loria.
Sun Life is getting a whole lot better regarding upgrade and it includes actual Dolphins. Grapevine and a source but we are talking a big freekin huge tank and i'm not talking a Sherman.

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