Goodell's salary wouldn't be public knowledge were it not for a tricky bit of tax code that allows the league, which ranks behind only a select few tech, finance, oil and motor companies among the most profitable businesses in the world, to file taxes as a nonprofit organization, like Oxfam or Teach for America. From Senator Tom Coburn's Waste Book, via the Atlanta Journal-Constitution:
In 2010, the registered NFL nonprofit alone received $184 million from its 32 member teams. It holds over $1 billion in assets. Together with its subsidiaries and teams – many of which are for-profit, taxed entities – the NFL generates an estimated $9 billion annually.
League commissioners and officials benefit from the nonprofit status of their organizations. Roger Goodell, commissioner of the NFL, reported $11.6 million in salary and perks in 2010 alone. Goodell's salary will reportedly reach $20 million in 2019. Steve Bornstein, the executive vice president of media, made $12.2 million in 2010. Former NFL commissioner Paul Tagliabue earned $8.5 million from the league in 2010. The league paid five other officials a total of $19.2 million in just one year. In comparison, the next highest salary of a traditional nonprofit CEO is $3.4 million.
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