Xfinity
Xfinity is the name for the re-branded triple play services in Comcast's largest markets, which include the company's digital cable, cable Internet access, and cable telephone services.[22] Smaller markets currently will retain the Comcast branding for all services until they have been upgraded to full digital services.[citation needed]
A major push involving the new Xfinity branding took place during the 2010 Winter Olympics coverage on NBC, which was in the early stages of a merger with Comcast.[23] The company proposed adding more HD channels, foreign language programming, video on demand content (especially with the end of analog cable by 2012), and more programming on its Fancast.com video portal. Additionally, the company is likely to push faster Internet bandwidth along with DOCSIS 3.0 cable modem service where available under the new branding.[24]
According to Comcast, the name Xfinity stands for infinite content choices and cross-platform features.[25]
The Xfinity rebranding has been controversial since its introduction, said to be nothing more than an effort to sidestep the negativity of the "Comcast" brand name.[26][27][28] In February 2010, TIME listed Xfinity at number 2 in their Top 10 Worst Corporate Name Changes list.[29]
The name changes for each of the triple play services are as follows: Comcast Digital Cable is now called "Xfinity TV", Comcast Digital Voice is now called "Xfinity Voice", and Comcast High Speed Internet is now called "Xfinity Internet".
Comcast Business Class services remain under the "Comcast" name.
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