UK,
September 15, 2008 - The much-vaunted partnership between EA and Take-Two is now off the cards after EA officially pulled out of negotiations on Sunday, citing a lack of value in a bid that was cited as hitting the $2 billion mark.
The two had entered into private talks last month following a string of offers and rebuttals, as Take Two consistently felt undervalued in an increasingly hostile bid. Speaking to Reuters about the failed bid, Take-Two's CEO Strauss Zelnick gave a simple overview of the prolonged affair, saying, "EA has been consistent in their approach regarding value and our shareholders have repeatedly rejected the price they offered. There's very little else more that meets the eye."
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